James LaPierre

Same Game, Same Name, New Logo

James LaPierre
Same Game, Same Name, New Logo

Remember March 2019? We certainly do – that’s when we launched our dev blog, deployed our announcement tweet, and officially unveiled RoboCo to the world. And in the months since, the sheer volume of pure, grade-A hype generated by our announcement materials has made it clear that not only do we think RoboCo will be a very special game, but you do as well. And that’s pretty neat!

Lately, we’ve been hard at work prepping for a BIG (soon-to-be announced) indie gaming event at an upcoming conference(!), assembling a wholesome new teaser trailer, and creating an all-new RoboCo logo! Check it out yourself:

RoboCo Logo (NEW) - small.png

This adorable little fellow came about as we began prepping for more market awareness around the game. Our first RoboCo logo featuring a robot with upraised hands was designed fairly quickly. We all found it quite charming, so for a time it seemed like it might stick around.

The original   RoboCo   logo

The original RoboCo logo

Then we began to notice our logo's hidden interpretation... and not in a cool, arrow inside the FedEx logo kind of way. If you squint just the right amount, our robot with upraised hands, encased in a partial circle, instead looks like the face of a crying pig. Aargh, cannot unsee!

We were faced with a choice:

  1. Rethink the game to feature some Animal Farm-like allegory with robots and pigs. Pretend the alternate logo interpretation was totally intentional the whole time. Go to bed super pleased with our cleverness.

  2. Come up with a revised logo, you lazy devs.

We then realized that #1 would actually be way more work than #2 anyway, so we did the right thing and revised the logo.

Our UX/UI designer Joe drew several concepts, including minor tweaks to the first logo that never seemed to quite work out, as well as exciting new directions. These are several of the “What If” alternatives that Joe concepted along the way:

Logo iteration! Behind every good idea are a whole bunch of other ideas...

Logo iteration! Behind every good idea are a whole bunch of other ideas...

Joe also made a cool template so we could test each logo in a variety of potential game contexts to make sure it felt fitting. Ultimately we all agreed on the logo we unveiled at the outset of this blog.

A template for testing logos in context! (Note that "The Robots of Tomorrow, Today" was a placeholder slogan and may not actually be in the game.)

A template for testing logos in context! (Note that "The Robots of Tomorrow, Today" was a placeholder slogan and may not actually be in the game.)

This logo spoke to us because:

  1. The robot is charming and friendly.

  2. The engineering aspect of our game is represented by the claw arm.

  3. The direct control aspect is represented by the transmitter signal.

  4. It will look super slick when the arm animates to pick up the "CO."

RoboCo Logo (NEW) - small.png

Same game, same name, new logo – and that’s that. Be sure to keep an eye out for the new logo in our upcoming teaser trailer and in all future communications! That’s all we’ve got for now – as always, stay tuned right here, sign up for our email newsletter below, and follow us on Twitter for more RoboCo news and updates. Until next time!